Visua recently had the opportunity to help a client out with sports branding for its local amateur division basketball team, the ‘Oilers’. Not named after the famous NBA team of the same name, but rather due to more than half of the team’s members having worked in the oil industry at one time or another.
The logo consists of bespoke, hand-crafted typography supporting a stylised basketball which uses the natural line-work of the ball to form an oil droplet. The logo has been designed to work on both light and dark backgrounds without changing the logo. The logo colours were derived from the ball itself and the team’s uniforms are designed to reflect the logo colourways vignetting from orange to black.
Watch this space as the ‘Oilers’ power their way up the divisional rankings. Go Oilers!