AND Publishers
The Architecture and Design Publication Group considers itself the ‘new kids on the block’ in publishing. The business provides a bespoke printed publication platform for the local Australian creative industry; working in a space which is quickly, and unfortunately, succumbing to the digital era.
Visua was asked to assist in the renaming and rebranding of ‘The Architecture and Design Publication Group’ to make it more in line with the company’s values and vision for the future. Working in collaboration with key stakeholders, a brand framework was developed, providing the foundations for a brand strategy which saw the renaming of the business to ‘AND Publishers’ (Architecture ‘N’ Design).
This also saw the development of a new brand identity which encapsulated the idea of print and its innate tactile properties. Basing the brand mark on the ampersand, a custom symbol/font was designed which portrays a seated figure, reading a book. An underlying concept of ‘getting something out of reading’ led to the brand mark appearing as if it has been taken from the book.
AND Publishers
The Architecture and Design Publication Group considers itself the ‘new kids on the block’ in publishing. The business provides a bespoke printed publication platform for the local Australian creative industry; working in a space which is quickly, and unfortunately, succumbing to the digital era.
Visua was asked to assist in the renaming and rebranding of ‘The Architecture and Design Publication Group’ to make it more in line with the company’s values and vision for the future. Working in collaboration with key stakeholders, a brand framework was developed, providing the foundations for a brand strategy which saw the renaming of the business to ‘AND Publishers’ (Architecture ‘N’ Design).
This also saw the development of a new brand identity which encapsulated the idea of print and its innate tactile properties. Basing the brand mark on the ampersand, a custom symbol/font was designed which portrays a seated figure, reading a book. An underlying concept of ‘getting something out of reading’ led to the brand mark appearing as if it has been taken from the book.
