BlueSwan Clothing
Established in 1990, BlueSwan Clothing are experts in apparel and promotional solutions. Based in Melbourne and 100% Australian owned, BlueSwan works collaboratively with businesses and organisations to tailor bespoke solutions to each and every customer. BlueSwan has provided promotional wear for Australia’s biggest sporting events including the Grand Prix, AFL Grand Final and the Australian Open to name but a few.
Visua worked closely with BlueSwan to gain a clear understanding of its heritage, values and vision for the future. Visua designed a fresh, contemporary brandmark consisting of a stylised swan, forming the letter ‘S’ contained within the letter ‘B’. In designing the brandmark, Visua gave great consideration to reproduction methodologies across a wide range of mediums such as apparel and promotional items, as well as print and online applications.
In the coming months Visua will roll out the new BlueSwan brand, which will extent to marketing and advertising activities, a strategic social network presence and targeted digital communications.
BlueSwan Clothing
Established in 1990, BlueSwan Clothing are experts in apparel and promotional solutions. Based in Melbourne and 100% Australian owned, BlueSwan works collaboratively with businesses and organisations to tailor bespoke solutions to each and every customer. BlueSwan has provided promotional wear for Australia’s biggest sporting events including the Grand Prix, AFL Grand Final and the Australian Open to name but a few.
Visua worked closely with BlueSwan to gain a clear understanding of its heritage, values and vision for the future. Visua designed a fresh, contemporary brandmark consisting of a stylised swan, forming the letter ‘S’ contained within the letter ‘B’. In designing the brandmark, Visua gave great consideration to reproduction methodologies across a wide range of mediums such as apparel and promotional items, as well as print and online applications.
In the coming months Visua will roll out the new BlueSwan brand, which will extent to marketing and advertising activities, a strategic social network presence and targeted digital communications.
