SDA, Architects
The brand identity for SDA Architects is an exercise in minimalism. Starting with the notion of representing architecture in its simplest geometric form (a square), and evolving a brand mark that is constrained by that form, but that also breaks outside the form to suggest thinking outside the square.
The brand identity is composed of three letters ‘SDA’, but then treats those letters like elements of a building; each laid out like rooms within a floor plan. Architect, Mies van der Rohe, coined the phrase ‘Less is More’, an expression of removing all superfluous elements resulting in something that is truly aesthetic in its simplicity.
The implementation of the brand across digital and printed collateral stays true to the minimalist approach. Simple black and white applications, beautifully detailed and produced in print, reinforce the design values of the architects. The use of letterpress printing provides a tactile quality to stationery items.
SDA, Architects
The brand identity for SDA Architects is an exercise in minimalism. Starting with the notion of representing architecture in its simplest geometric form (a square), and evolving a brand mark that is constrained by that form, but that also breaks outside the form to suggest thinking outside the square.
The brand identity is composed of three letters ‘SDA’, but then treats those letters like elements of a building; each laid out like rooms within a floor plan. Architect, Mies van der Rohe, coined the phrase ‘Less is More’, an expression of removing all superfluous elements resulting in something that is truly aesthetic in its simplicity.
The implementation of the brand across digital and printed collateral stays true to the minimalist approach. Simple black and white applications, beautifully detailed and produced in print, reinforce the design values of the architects. The use of letterpress printing provides a tactile quality to stationery items.
